The Century Of The Self – Part 1 of 4

April 14th, 2009 by admin | Filed under Science

A fascinating look at the untold and sometimes controversial story of the growth of the mass-consumer society in the west. How was the all-consuming self created, who created it and what were their intentions? Examines the work of Sigmund Freud and his nephew Edward Bernays who is often seen as the “father of the public relations industry” and was the first to use psychological techniques in advertising.

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